Brand evolution · Paid campaigns
Proform Aesthetics case study
Proform combines a broad treatment portfolio with more than 1,000 verified reviews. Our role is to turn that clinical credibility into sharp, approachable content that earns attention and drives action.
What Black Stag brought
Black Stag supports Proform with brand evolution, treatment education, campaign concepts, offer creative and the launch story around its next chapter. Every piece balances authority with an energetic, recognisable personality.
- Treatment education
- Campaign creative
- Launch storytelling
- Conversion-led content
Lead generation through paid ads
Paid social campaigns extend Proform’s organic content with focused treatment offers, strong audience hooks and enquiry-led calls to action. Creative and targeting work together to move the right people from awareness towards consultation and booking.
Reported results
From 7 August to 5 September, content generated 405,044 views from 18,857 viewers, up 35.4% on the previous period. Non-followers accounted for 30.6% of views, with followers making up 69.4%. Posts contributed 51.9% of views and Reels 25.9%. The professional dashboard for 8 August to 6 September recorded 402.7K views, 5.0K interactions, 320 new followers and 208 pieces of content shared.
- content views
- 405,044 7 Aug–5 Sep
- viewers
- 18,857 +35.4% · 7 Aug–5 Sep
- interactions
- 5.0K 8 Aug–6 Sep
- new followers
- 320 8 Aug–6 Sep
Instagram Insights · Views: 7 Aug to 5 Sep 2026 · Professional dashboard: 8 Aug to 6 Sep 2026. Platform-reported figures from client-supplied insights, retained from the existing portfolio. These describe the stated reporting period, not current or guaranteed results.