Content · Paid lead generation
Bohome case study
Bohome is a high-service estate agency across Lanarkshire and Glasgow. The opportunity was to make its digital presence feel as personal, direct and quality-focused as the experience it gives sellers.
What Black Stag brought
Black Stag developed a more human content mix around property storytelling, market education, team personality and distinctive social-first creative. Listings still sell the homes, but the people and expertise now sell Bohome.
- Content strategy
- Property storytelling
- Personality-led creative
- Seller campaigns
Lead generation through paid ads
Paid campaigns give Bohome’s seller-focused content a clear commercial purpose. Valuation messaging, location-led targeting and simple enquiry routes help turn local awareness into conversations with homeowners considering their next move.
Reported results
A personality-led Bloopers post was the strongest piece in the period at 3K views, alongside property content at 2.1K, 1.8K and 1.6K. The account reached 2,922 viewers, up 50.9%, with only 4.9% of views coming from ads.
- content views
- 17,976 14 days
- organic views
- 95.1% derived from ad share
- viewers
- 2,922 +50.9%
- profile visits
- 300 +14.9%
Instagram Insights · 3 to 16 Aug 2026. Platform-reported figures from client-supplied insights, retained from the existing portfolio. These describe the stated reporting period, not current or guaranteed results.