Brand character · Lead generation
Bin There Dump That case study
Bin There Dump That serves domestic and commercial customers across Glasgow and Scotland’s Central Belt. The brand needed to make a practical service feel distinctive, credible and easy to choose at speed.
What Black Stag brought
Black Stag built a recognisable social system around Jamie, the branded vehicle and bold green, white and charcoal creative. Service-led graphics, educational Reels and direct calls to action make the offer instantly understandable.
- Brand character
- Campaign creative
- Service education
- Lead generation
Lead generation through paid ads
Black Stag runs conversion-focused Meta campaigns that put the service in front of high-intent local audiences and capture enquiries through an instant form. Direct creative, clear service benefits and continual campaign optimisation keep the route from advert to lead simple.
Reported results
Organic content delivered 64,905 views in the latest 30-day period, with 88.6% coming from non-followers. Alongside this, the paid lead campaign generated 3,075 form leads at £3.74 per lead, reaching 344,412 people and producing 1,998,083 impressions.
- content views
- 64,905 last 30 days
- viewers
- 30,049
- non-follower views
- 88.6%
- net followers
- +103
Latest client-supplied 30-day Instagram Insights. Platform-reported figures from client-supplied insights, retained from the existing portfolio. These describe the stated reporting period, not current or guaranteed results.
Meta lead campaign · running from Nov 2025.