Marketing campaigns
Marketing & Paid Social Campaigns in Scotland
A campaign works best when the message, creative and enquiry route support the same goal. Black Stag helps businesses connect their marketing ideas with practical campaigns.
From a clear offer to a useful next step
The starting point is the audience and the offer. We consider what someone needs to understand before they enquire, which benefits matter to them and how the creative can communicate those points clearly. Campaign design should make the offer easier to understand.
For paid social work, the advert and the destination are considered together. An instant lead form, a service page and a booking journey each ask something different of the customer. Existing campaign results can guide changes, but performance depends on factors including the offer, audience, budget and follow-up process.
What we can help with
- Marketing and campaign planning
- Campaign concepts and advertising creative
- Paid social lead generation
- Clear calls to action and enquiry journeys
What to include in your brief
Tell us your campaign goal, the service or offer, the area you cover and your intended advertising budget. It also helps to understand how enquiries are handled after they arrive.
Is advertising spend the same as creative work?
They are separate parts of a campaign. Your brief should identify the available media budget as well as the creative and campaign support you need, so the scope can be discussed clearly.